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business models, strategies and technologies

Tag Archives: Fitbay

What’ll it take to make clothes fit?

Clothes have no value unless they fit – but accelerating online sales make that achievement less likely than ever. A  gaping disconnect in the e-business model …. According to a recent Danish startup named Fitbay, as much as 50% of clothing sold online gets returned because it doesn’t fit. The company has a certain vested (geddit?) interest in pegging that figure high, because the company...

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