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Author Archives: David
“Walk and talk” in Covid-19 times
Structures for responsible personal interaction get brought into new relief in Covid-19 times People all over the world love to (mis-)use English catchphrases, often because they’re considered to sound smart. The finer points of what such phrases actually mean – both directly and (in particular) implicitly – often get profoundly lost in translation. Walk and talk? One such phrase is “walk and talk” – which...
Read moreNew narratives for lighting manufacture – based on plant polymers
Lamps have long resided in the (disposable) “products” category – with B2B mindsets focused on commercial and practical benefits. Gantri digital manufacturing is rethinking that whole narrative Lighting systems are pretty much stuck in the doldrums with regard to how they’re described and marketed. The basic narratives about what their manufacturers/designers do, and how they do it, hasn’t changed much over the years,...
Read moreBreaking the bluster barrier about biodegradability
Biodegradability is one of the pivotal definition buzzwords in bioplastics and the whole recycling circle. Polymateria and a new UK standard seem to be nudging perceptions about this Claims about biodegradability – and what it really means – are big in the world of commercial bioplastics. I do a fair bit of work in this rapidly growing field, and there seem to be...
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