Selling technical equipment has long been plagued by “what if” uncertainties. But what if customers could see how new equipment would help them? Struggle for mindspace I’ve been working with B2B companies involved in what can be loosely categorised as “technical sales” for decades. One of the biggest hindrances to such sales efforts is the need to be “top of mind” at exactly the right...

Aircraft design has been based on pretty much the same conceptual mindset and engineering truisms for yonks. Is it time for a shape-shifter rethink? Tubular traditions Almost from the beginning, aircraft have consisted of a long, more-or-less tubular structure for cargo (human or otherwise), with some kind of airfoils sticking out from the sides to provide the lift needed to get the whole shebang...