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New narratives for lighting manufacture – based on plant polymers
Lamps have long resided in the (disposable) “products” category – with B2B mindsets focused on commercial and practical benefits. Gantri digital manufacturing is rethinking that whole narrative Lighting systems are pretty much stuck in the doldrums with regard to how they’re described and marketed. The basic narratives about what their manufacturers/designers do, and how they do it, hasn’t changed much over the years,...
Read moreBreaking the bluster barrier about biodegradability
Biodegradability is one of the pivotal definition buzzwords in bioplastics and the whole recycling circle. Polymateria and a new UK standard seem to be nudging perceptions about this Claims about biodegradability – and what it really means – are big in the world of commercial bioplastics. I do a fair bit of work in this rapidly growing field, and there seem to be...
Read morePlastic – acceptable via understanding, art or toxic capture?
Plastic has rapidly become the elephant in the responsibility room. How can we “relate” to this omnipresent material? Unfamiliarity breeds ignorance Plastic has become an omnipresent, integral part of just about every function, item and service in our society. But it’s also a manky material about which most of us know surprisingly little. I’d challenge most ordinary mortals to explain how plastic is made or...
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