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Author Archives: David
Insurance moves from individualisation to the “group mind”
Danish company Gobundl harvests (well, harvested) the power of the “group mind” to rethink the traditional fintech focus in insurance From individualisation to the “group mind” One of the big “blessings” in our IT-driven, highly automated world lies in the degree of individualisation now available in so many goods and services. One of the key features of digital expansion is that the costs of making/processing...
Read moreRethinking the black magic of new company names
From descriptive and inspirational to bland and nonsensical, company names can be glorious opportunities or risk-laden pitfalls. In the world of digitally focused business, there’s been a tsunami of new company names that’d have been inconceivable twenty years ago. Made-up names, weirdo words and alphabet soups, all in service of the need to register a URL not already shanghaied by either potential competitors or...
Read moreNew narratives about write and wrong – from Futuracha Pro onwards
Typography geeks tend to try to/have to adhere to rules – but Futuracha Pro is a font built on fluid thinking I admit it – I’m a sucker for good typographic design. Kinda’ classic style, but with a modern twist, please. Unfortunately, a lot of the writing work I do ends up in the hands of ad agencies and graphic designers born long after desktop...
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