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business models, strategies and technologies

Marketing a fifth state of matter

ColdQuanta In Colorado works with ultracold atom technology such as Bose-Einstein condensates – but doesn’t find it easy to explain … Bose-Einstein condensates (BECs) are sometimes referred to as a “fifth state of matter”, a rare state or phase in which all the particles share the same quantum state, at temperatures just above absolute zero. This ultracold environment makes the wavelengths of the atoms increase...

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Marketing using gravity-sensitive gnomes

The force of gravity is not the same everywhere. To demonstrate this basic law of physics, scale makers Kern & Sohn sent a plastic gnome on a global expedition … The force of gravity varies slightly all over the world, due to the effects of latitude and altitude along with inconsistencies in the shape and texture of our planet. Gnome with a story to tell In...

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