Aircraft design has been based on pretty much the same conceptual mindset and engineering truisms for yonks. Is it time for a shape-shifter rethink? Tubular traditions Almost from the beginning, aircraft have consisted of a long, more-or-less tubular structure for cargo (human or otherwise), with some kind of airfoils sticking out from the sides to provide the lift needed to get the whole shebang...

Strategy talk is (expensively) cheap – it’s implementing big new ideas that costs the really big bucks. How can a company move from strategy to implementation effectively? Edicts from the top There are often big difficulties involved in transitioning from top-down “the science agrees on …” assertions, C-suite aspirations and lofty strategy declarations, on the one hand, to practical action and point-of-impact strategy implementation...