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Supply chain transparency at Icebreaker
Icebreaker in New Zealand provides a textbook example of credible, persuasive supply chain transparency I bought my very first Icebreaker garment way back in 2003, in a nondescript little clothing store in a nondescript little country town somewhere on the North Island of New Zealand. I knew nothing about the brand or its capability claims – I was just cold. The sweater was a...
Read moreFood trucks – transience in a tin can or ultra-flexible business on wheels?
Food trucks are popular – but Danish food truck company HiiYou is selling a dream of entrepreneurial freedom and customer interaction instead Following the food truck fad Danes often seem to display an uncritical attitude to anything supposedly associated with “cool” – particularly when it’s perceived as coming from the US. So it’s no surprise that American-style food trucks – riding high on the current Scandinavian...
Read moreVisualising the (truly) autonomous world
Changing perceptions by showing us what infrastructure-free localisation enables autonomous vehicles to see Mapping autonomous capabilities There’s a whole lot of talk about autonomous vehicles – whether in the air, on the roads or in our factories. Generalising horribly, most of the discussion is pretty vague, and this vagueness probably has a lot to do with basic ignorance on the subject. There also seems to be...
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